Social media IS counter cyclical - so engage NOW! - more details
When economic times turn bad and unemployment is on the rise, people tend to network more. In this social media-enabled era that means that many increasingly turn to online social networks and communities. So the counter-intuitive thing to do in this e...

Yes we can! - more details
This is why I left everything behind to immigrate to this country…23 years ago, with $2,000 in cash and 5 days of prepaid hotel. After 9/11 and 8 years of Bush I felt like a foreigner - stuck in this country… I now feel the same energy that...

Developing switching costs within communities - more details
A number of recent examples, including the mass migration of community members from UrbanBaby.com to YouBeMom.com, as reported in the latest issue of Wired Magazine, make you wonder why some communities have strong built-in switching costs while others...

Interview with Barry Judge now up - more details
I will update the site with a copy here as well, but for now you can listen the interview I did with Barry Judge over at the Marketing 2.0 Blog.

Why Air France got me extremely peeved - more details
I am scheduled to travel to Belgium to visit my father who was diagnosed with two aneurisms and is facing a fairly complex and dangerous operation later this month. When he had an aneurism 17 years ago it burst and not only did he almost lose his live ...

Join us for a couple of webinars tomorrow - more details
As part of the Marketing 2.0 group I will be conducting another CMO 2.0 Conversation tomorrow at 1pm ET with Jay Gillespie, the VP of Marketing at Fiskars, who brought us the Fiskateers community/movement, a really successful community-based program. Y...

links for 2008-09-25 - more details
Ralliery and Lemonpie: Measuring ROI on social media The Tribalization of Business

links for 2008-09-24 - more details
HorizonWatching: Deloittes Research on Social Networking and Communities

Viral Marketing gone bad… - more details
This from Amanda Mooney’s blog - very funny Click here if you cannot see the video

Teams vs. Communities - more details
At last week’s Web 2.0 workshop and also with some clients recently I started noticing how people mix up communities and work teams - a distinction which I think is worth making. Work teams work on projects which have a beginning and end, they us...